This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.
September 14, 2012
Heckmann, Peter; Kesteloo, Marco; Schmaus, Benedikt; Huisman, Robbert
The imperative for traditional retailers today is to integrate across channels — providing their customers the same experience online as in their stores, and enabling them to move between the two channels without friction. Developing a viable cross-channel capability is within reach, if retailers make the right moves in five key areas.
From the author: A keynote presentation on trends affecting the retail industry – delivered at the Shop.org Retailer Merchandising Summit in July 2012.
My point of view: back to normal was and will never be the norm
Creating a successful multi-channel experience can seem intimidating to many retailers, who may wonder if the effort is worth it. They may not have a choice, however.