‘Tis is the season for mobile shopping

It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets. This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more … Continue reading ‘Tis is the season for mobile shopping

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Q: The rapid growth of inbound marketing in the UK? A: (a.o) this infographic

via Posts from the Econsultancy blog http://ift.tt/158BJi2 Related articles Festival of Marketing 2014: ‘95% of money brands spend on music is wasted’ Reducing Abandoned Shopping Carts In E-Commerce “Wow” Customers by Rewarding Social Action Reducing Abandoned Shopping Carts In E-Commerce What is customer experience and how do you measure it? – Econsultancy (blog) Continue reading Q: The rapid growth of inbound marketing in the UK? A: (a.o) this infographic

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Booz & co cross-channel-integration-in-retail

Publish Date: September 14, 2012 Author(s): Heckmann, Peter; Kesteloo, Marco; Schmaus, Benedikt; Huisman, Robbert Abstract: The imperative for traditional retailers today is to integrate across channels — providing their customers the same experience online as in their stores, and enabling them to move between the two channels without friction. Developing a viable cross-channel capability is within reach, if retailers make the right moves in five key areas. Photocredit:  xiefangman@yahoo.cn Related articles The Retail Organization of the Future How Are Australian Retailers Using the In-Store Experience to Drive Customer Acquisition & Engagement #Infographic Lindsay Carpen Says for Retailers to Achieve Cross-Channel Success, … Continue reading Booz & co cross-channel-integration-in-retail

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