Q: How to Make stores matter in a multichannel world A: by McKinsey & Company

As the role of the brick-and-mortar store evolves, retailers will continually have to refine how they use their real estate. A McKinsey & Company article.

Source: www.mckinsey.com

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Q: Getting Help With Customer Journey Maps? A:Forrester Research

New @Forrester Research: Getting Help With Customer Journey Maps http://t.co/Fuw3O5C8mG #journeymap #custexp #cem

Source: www.forrester.com

Help! I have nothing to wear! / Outfits, fashion, photos / stylizacje, moda

Help! I have nothing to wear! / Outfits, fashion, photos / stylizacje, moda

 

‘Tis is the season for mobile shopping

It used to be that heading out to stores on Black Friday — one of the biggest holiday shopping days of the season — was the best way to find great deals. Now, we may be carrying the best tool for finding deals in our pockets.

This coming weekend, expect to see many of your fellow shoppers checking for deals on their smartphones while braving the lines and crowds at the mall. Nearly 50% of 25-34 year-olds use their phone to shop online while standing in line at a store. And because we want to help you research products more easily this holiday weekend, we’re rolling out new mobile features to Google Shopping.

torefurumigoyo:松井玲奈

sushikuine

Booz & co cross-channel-integration-in-retail

Publish Date:
September 14, 2012

Author(s):
Heckmann, Peter; Kesteloo, Marco; Schmaus, Benedikt; Huisman, Robbert

Abstract:
The imperative for traditional retailers today is to integrate across channels — providing their customers the same experience online as in their stores, and enabling them to move between the two channels without friction. Developing a viable cross-channel capability is within reach, if retailers make the right moves in five key areas.

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12 Big Trends Changing Retail Marketing Today by Rohit Bhargava

 

From the author: A keynote presentation on trends affecting the retail industry – delivered at the Shop.org Retailer Merchandising Summit in July 2012.

My point of view: back to normal was and will never be the norm

Hello it’s Valentine: French Lessons

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The four benefits of multi-channel retailing

clairefisher:</p><br />
<p>fictionalcharactersreadingbooks:</p><br />
<p>Spencer Hastings of Pretty Little Liars reading To Kill A Mockingbird by Harper Lee</p><br />
<p>Quello che sto leggendo ora.<br /><br />
Via Scoop.itDesigning design thinking driven operations

Via www.retailcustomerexperience.com

The following is an excerpt from the free guide “Multi-channel Retailing: An Introduction,” sponsored by Frank Mayer and Associates and available for download here.

Creating a successful multi-channel experience can seem intimidating to many retailers, who may wonder if the effort is worth it. They may not have a choice, however.

Read all at http://www.retailcustomerexperience.com/article/191437/The-four-benefits-of-multi-channel-retailing

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