Resolutions 2010: Interpreting Marketing Trends Report 2010: Where does Social Media Stand?

Post found at http://jeffbullas.com/2009/08/13/marketing-trends-report-2009-where-does-social-media-stand 2009 August 13 by jeffbullas What are the marketing trends for 2010 and where does Social Media Figure in the mix? A report by Equation Research indicates some interesting trends that highlight that “Social Media” is certainly past being a fad and becoming mainstream. The 5  Highlights 1. Current and Intended Social Media Use Yes, it’s currently part of our marketing activity 59% We’re planning to implement social media 28% No, we’re not using or planning to use social media 13% When you break this down by company size, there seems to be a schism between Social … Continue reading Resolutions 2010: Interpreting Marketing Trends Report 2010: Where does Social Media Stand?

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Reflecting on David Allen’s Getting Things Done by focusing on value, not volume

As an operational manager, who works in large-scale organizations, going through massive transitions, one of my guidelines was always my (regular or project) staff in getting things done timely. Nowadays with an MDA I’m always keen to facilitate my staff. Which implies for me scanning my messages, looking for potential loss of value or possible opportunities and an almost real time response during working hours and offline! One implication is that to boost speed, it is important to response to key staff right away. Because of the independence of value creation, this increases the effectiveness and efficiency at the organizational … Continue reading Reflecting on David Allen’s Getting Things Done by focusing on value, not volume

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Checking out Stefan Lindegaard’s People First, Processes Next, Then Ideas

Cover of Good to Great On my quest for how to lead innovation projects this post drew my attention. Some essential points are mentioned by Stefan (and are by the way in line with Jim Collin’s recommendations from Good to Great). I would also to include the external world into any innovation project, searching for members that do not have fixed ideas or are even not familiar with the item to be innovated. Great to connect to and for constructing your innovation plans 2010 Found at http://www.business-strategy-innovation.com/2009/09/people-first-then-ideas.html by Stefan Lindegaard 2009/9/11 The chief thing you as an innovation leader must … Continue reading Checking out Stefan Lindegaard’s People First, Processes Next, Then Ideas

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Resolutions 2010: Implementing Jeremiah Owyang’s How Customer Support organizations must evolve

Great summary for any leadership in any organization! Found at http://www.web-strategist.com/blog/2009/09/09/how-customer-support-organizations- Customer support is tactical, a cost-center, and the clean-up-kids at the company. Well, that’s the mentality that needs to change.  Instead, customer support can be strategic, a value center, and proactive towards customer needs.The lines between marketing and support continue to blur, as customers share their experiences (most recently, Dooce vs her Whirlpool washing machine) the support experience she has becomes a PR task. Support organizations must quickly evolve as customers connect to each other –and share their stories –using social technologies. How Customer Support Organizations Must Evolve: Companies need to … Continue reading Resolutions 2010: Implementing Jeremiah Owyang’s How Customer Support organizations must evolve

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Building Customer Relationships is a Journey: Does Your Social Media Plan include a Map?

Regular readers of this blog may be aware that I do not believe in the paradigm of true relationship between customers and organizations. I check the report mentioned. It was delivered in 2007. A long time ago before the crisis and its gigantic impact for the public and the customer morale. Anyway a good read because the point of views can contribute to creating your construct and context! Found at http://www.customerthink.com/blog/building_customer_relationships_is_a_journey_does_your_social_media_plan_include_a_map Sep. 09, 2009 By John I. Todor, Ph.D., The Whetstone Edge, LLC Strong customer relationships are essential to a company’s ability to sustain profits and have a shot at … Continue reading Building Customer Relationships is a Journey: Does Your Social Media Plan include a Map?

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