How Top CMOs Connect with Customers in a Digital World

See on Scoop.it – Designing design thinking driven operations In 1954, Peter Drucker was famously quoted as saying, “The purpose of a business is to create and keep a customer”.  Five decades later this timeless message is stronger than ever. See on http://www.forbes.com Photocredit: retro pa repeat: lucia jonova by olivia frolich for elle denmark april 2013 Related articles A new reality between the CMO and CIO CMOs Using Social Data to Flex Their Muscle Big Data Spawns Big Ideas for Mobile CRM Is Your Midsize Business Ready to Change Before You Have To? Gearing Up for the New Marketing Aim … Continue reading How Top CMOs Connect with Customers in a Digital World

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The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes

Found at The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes. There is only one valid definition of a business purpose: to create a customer. Peter Drucker, The Practice of Management “Imagine an NFL coach,” writes Roger Martin, Dean of the Rotman School of Management at the University of Toronto, in his important new book,Fixing the Game, “holding a press conference on Wednesday to announce that he predicts a win by 9 points on Sunday, and that bettors should recognize that the current spread of 6 points is too low Read all at The Dumbest Idea In The World: Maximizing Shareholder … Continue reading The Dumbest Idea In The World: Maximizing Shareholder Value – Forbes

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DRUCKER on the DIAL: From Top to Bottom–What Makes an Effective Organization?

  Host Phalana Tiller interviews author Justin Menkes and management professor Paul Adler about what makes organizations highly effective – from the very top, all the way through the lower rungs. And Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on Vizio‘s innovative management mode Photocredit: http://www.copenhagencyclechic.com/ Related articles The Drucker Institute to Launch a New Radio Program, “Drucker on the Dial” (prweb.com) How does Vizio keep its TV prices so low? Lots and lots of outsourcing. (zdnet.com) DRUCKER ON THE DIAL: The Importance of Work (serve4impact.com) Continue reading DRUCKER on the DIAL: From Top to Bottom–What Makes an Effective Organization?

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DRUCKER ON THE DIAL: The Importance of Work

    Host Phalana Tiller interviews Geoffrey Brewer, co-editor of Decade of Change: Managing in Times of Uncertainty and Pulitzer Prize-winning novelist Richard Ford. Also, Bloomberg Businessweek online columnist Rick Wartzman delivers a piece on a new model for refocusing healthcare on results rather than activity Photocredit: http://www.416cyclestyle.com/ Related articles Four Points of Wisdom from Peter Drucker (actioncoachatlanta.wordpress.com) Continue reading DRUCKER ON THE DIAL: The Importance of Work

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