As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant but also rapid and all-inclusive Source: marketingland.com Continue reading The #Marketing Analytics Practice Is Evolving: How Can You Adapt?
In partnership with Vocus and Cision, Brian Solis and @gapingvoid released their new e-book, “What If PR Stood for People and Relationships?.” Source: http://www.slideshare.net Continue reading Interesting deck: A Manifesto for Building Relationships in the Digital Era
Content is what we really want – Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape … Source: http://www.slideshare.net Related articles Mobile Increasingly Important for Digital Advertisers 60+ Events in Technology, Advertising and More Mobile, Local Ad Spend Zooms Down Runway Advertising Turns to Tech to Engage Consumers The History of Advertising in 60 Seconds Continue reading Branded Content (in Mobile) by Chris Schaumann
Found at 5 Key Trends Supercharging Today’s Digital PR. In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Here’s a quick look at what I think social media saturation and mobile growth mean for public relations this year. 1. Beyond the Second Screen Read all at 5 Key Trends Supercharging Today’s Digital PR Photocredit: MAFFASHION – PARIS PARIS Related articles Why Can’t We Define Public Relations? (socialfish.org) Continue reading 5 Key Trends Supercharging Today’s Digital PR
Kind of an evolution as a result of the trend to a more social business. Found at Three candidates for new PR definition | NevilleHobson.com. The PRSA-led global initiative to find a new definition for public relations has moved into an interesting phase as it extends the time for deciding on what will be the one. Rather than the PRSA and its global partners choose from three candidate definitions, those candidate definitions have been posted publicly to encourage further public discussion. In an update posted earlier this week, Read all at Three candidates for new PR definition | NevilleHobson.com. Photocredit: Juan GL77 Related articles FIR Book Review: ROI … Continue reading Three candidates for new PR definition | NevilleHobson.com