Branded Content (in Mobile) by Chris Schaumann

Content is what we really want – Entertainment, Excitement and Education. On any screen, anytime. The pace of change in the Advertising & Technology landscape … Source: http://www.slideshare.net   Related articles Mobile Increasingly Important for Digital Advertisers 60+ Events in Technology, Advertising and More Mobile, Local Ad Spend Zooms Down Runway Advertising Turns to Tech to Engage Consumers The History of Advertising in 60 Seconds

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5 Key Trends Supercharging Today’s Digital PR

Found at 5 Key Trends Supercharging Today’s Digital PR. In 2012, Social Media will move beyond growth to saturation. This means that digital public relations is changing quickly. Recently, I had an opportunity to speak about the opportunities and trends in digital public relations at the PR News Digital Summit. Here’s a quick look at what I think social media saturation and mobile growth mean for public relations this year. 1. Beyond the Second Screen Read all at 5 Key Trends Supercharging Today’s Digital PR Photocredit: MAFFASHION – PARIS PARIS Related articles Why Can’t We Define Public Relations? (socialfish.org)

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Three candidates for new PR definition | NevilleHobson.com

  Kind of an evolution as a result of the trend to a more social business.   Found at Three candidates for new PR definition | NevilleHobson.com. The PRSA-led global initiative to find a new definition for public relations has moved into an interesting phase as it extends the time for deciding on what will be the one. Rather than the PRSA and its global partners choose from three candidate definitions, those candidate definitions have been posted publicly to encourage further public discussion. In an update posted earlier this week, Read all at Three candidates for new PR definition | NevilleHobson.com. Photocredit: Juan GL77 Related articles FIR Book Review: ROI of Social…

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