Booz co shopper-marketing-5.0

Publish Date: October 17, 2011 Author(s): Egol, Matthew; Leisure, JP Abstract: This year’s fact-based shopper marketing study, prepared in partnership with Shopper Sciences and the Grocery Manufacturers Association, reveals, among other findings, that leading CPG manufacturers and retailers are increasingly adopting a solutions-based approach to amplify the impact of their shopper marketing investments. Related Industries: Consumer Products, Retail Related Expertise Areas: Marketing & Sales Related articles Hereatengine’s the relationship between products and services (serve4impact.com) Continue reading Booz co shopper-marketing-5.0

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Zeeland’s everything changes

To a certain extent I would say. Expectations rise and fall and thus emotions. But in the real world the seasons change. And adapting to seasons is what one has to do.. Photocredit:  akirasek Related articles Servicedesign.tv – Blogs – On Service Design Critique # 1 (serve4impact.com) Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog (serve4impact.com) Continue reading Zeeland’s everything changes

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Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog

Found at Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog. This year I did one of my biggest projects on how to compile and communicate user insights from consumer research together with quantitative research on women. Read all at Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog.   Photocredit:  roadkillmelone Related articles Book review: Design at your service (serve4impact.com) Servicedesign.tv – Blogs – On Service Design Critique # 1 (serve4impact.com) James Clinton Spohrer Holistic service engineering (serve4impact.com) Continue reading Personas and Female Mindstyles | Creative Companion Christof Zürn – the blog

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