Q: Persona’s A: Use of Design Thinking

In this presentation we explore the link between business need and customer need and how to innovate (and remove business problems or discover business opportu… Source: http://www.slideshare.net   Related articles Customer Excellence At Work – Is “FRICTION” destroying your business? Do you know your “CCC” Why CABs Shouldn’t Be Run by Marketing Why All The Best Entrepreneurs Are Like Hobbits 8 Things CEOs might question about your Marketing Plan: And how to Answer them 8 Things CEOs Might Question About Your Marketing Plan: And How to Answer Them

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How To Maximize Your Social Media ROI

From a companny’s perspective indeed.  But from a social business perspective, I would rename the title to How to optimize our social media roi. What do you think Found at How To Maximize Your Social Media ROI – StumbleUpon. SMBs must focus on creating a effective social networking campaign that engages clients and encourages their business. To guarantee the campaign is really a success, SMBs should set goals for every account and provide relevant information to customers. Smaller businesses are battling to stay competitive and remain up-to-date on technology and communication developments while cutting budgets and getting rid of excess investing. One of…

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FIR Book Review: ROI of Social Media | NevilleHobson.com

Found at FIR Book Review: ROI of Social Media | NevilleHobson.com. The ROI of Social Media: How to Improve the Return on Your Social Marketing Investment, by Guy R. Powell, Steven W. Groves and Jerry Dimos, is the latest book to be reviewed by FIR Book Reviews editor  Bob LeDrew. Comment about the book from Altimeter Group Partner  Jeremiah Owyang: “We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategists are needing to work the various departments…

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Social Media ROI By Olivier Blanchard

I did read the book a time ago. Time for some promotion Via Scoop.it – Serve4impact: designing design driven operations Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for – and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest…

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Did U See Dr. Natalies’ Videos On the ROI of Social Media?

Found at ROI of Social Media. I’ve been asked… a number of times, where can we see these videos that Kathy Herrmann and I wrote? We created them based on our thought leadership with the help and support of Salesforce.com and http://www.rebelunit.com (RSA) on the ROI of social media… so I thought I would post them here… so that you have access to them at any time! See them at  ROI of Social Media Photocredit: postcards-and-pictures: Related articles Social Media ROI and Measurement: Great Resources & Links (downtheavenue.com) Stuff nobody told me till I read Social Media Judo (book review) (serve4impact.com) Building the case for…

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