Save Your CRM from Failure

CRM systems are central to productivity across organisations. They are also not cheap. Gartner estimates that the CRM industry was worth $18 billion in 2012, and will be worth $36 billion by 2017. Clearly, adoption is accelerating, and more businesses are storing data in CRM software. Yet we are no better at managing that data. Why? Source: smartdatacollective.com Related articles Seven reasons for the unstoppable rise of CRM digibyte – Gartner’s crystal ball predicts 17% digital marketing spend boost Exploiting Big Data: CRM Data is a Customer Satisfaction Goldmine The Challenges and Opportunities of CRM in 2014 Report: CRM Is Going Strong

Rate this:

How Social Will Drive Customer Experience Into 2014

How Social Will Drive Customer Experience Into 2014 | Ted Rubin talks about where he sees Social going in 2014 (How Social Will Drive Customer Experience Into 2014 http://t.co/4tcOv2x0RJ via @TedRubin… See on http://www.insidecxm.com Related articles Social Media Marketing Trends for 2014 | Social Media Today (serve4impact.com) 20 captivating marketing statistics that will drive 2014 (prdaily.com) 2014 – The Year of Digital Transformation (business2community.com) Top 10 Call Center Trends for 2014 (business2community.com) How to Calculate ROI for Customer Experience ” iMediaConnection Blog (serve4impact.com) Why Collaborating Creatively With Your Customers Helps You Transcend Being Just Another Brand (serve4impact.com)

Rate this:

Is Customer Engagement and Experience the new CRM?

See on Scoop.it – Designing design thinking driven operations I am currently traveling on our ISIS Papyrus Roadshow 2013. The theme of our event series – as well as my keynote – is ‘Customer Engagement and Experience’. It was therefore sensible to include an … See on isismjpucher.wordpress.com Related articles Don’t Reengineer. Reimagine. (serve4impact.com) CRM Watchlist 2014: The Preseason truly begins (zdnet.com) Technology: Critical to Customer Engagement (technorati.com) What Trends to Expect From The CRM System World This Year (isparksf.com) The Petri Dish of Social Engagement (relationship-economy.com) Are B2B Marketing Priorities Out of Whack? (business2community.com)  

Rate this:

Where Do You Fit in the New Retail Web?

See on Scoop.it – Designing design thinking driven operations The fight between utility and experiential commerce promises to be one of the hottest yet seen on the web. What are the keys to retail success in each model? (RT @Chirag_S_Swamy: What type of #ecommerce site are you? See on mashable.com Photocredit: uliette sandbox Related articles How to Get the Most from Digital Customer Experience Investments | UX Magazine Online Customer Experience Still Easier to Unde… Popular Design Thinking Books 25 Star Players Coming to INBOUND 2013 [SlideShare] Top 10 disappearing futures from The Futurist Magazine [wfs.org] Where Do You Fit in the New…

Rate this:

Rethinking the Customer Journey in a Social World – Forbes

Found at Rethinking the Customer Journey in a Social World – Forbes. Social media, while too often far down on the list of priorities for most businesses, is certainly a primary focal point in our personal lives today. The data itself is clear: Social media has become the world’s most popular online activity of all, and perhaps the top digital activity of any kind. Read all at Rethinking the Customer Journey in a Social World – Forbes. Related articles Business Growth through Online Marketing – How Social Media Is Changing The Enterprise and Politics – Forbes How Social Media is Changing Customer Service White Paper…

Rate this: