BCG paper: the value of our digital identity

Digital identity—the sum of all digitally available information about an individual—offers enormous potential value. Applications leveraging personal data can boost efficiency, focus research and marketing, and spur the creation of personalized products and services. But to unlock its full value, organizations must embrace responsibility, transparency, and user control.

My point of view: check this paper and Doc Searl’s The Intention Economy

Enhanced by Zemanta

McKinsey group’s paper: government designed for new times

To explore the approaches that governments around the world are taking to common problems, this anthology convenes political leaders and civil servants, economists and policy experts, generalists and specialists.

My point of view: design thinking used by policy makers is necessary but not sufficient. A fool with a tool is still a fool


Enhanced by Zemanta

Customer Experience Map: Getting ‘proof of age’ identification prove eligibility for entitlement

Personal note:
At first thought i did not like the map. Not designed well. But this is real life. Map has been a favorite on my slideshare account this week. Hope u enjoy it too.

From the authors:

This Customer Experience Map is a graphical representation of the service journey of a customer getting a ‘proof of age’ identification card (POA ID). This is the (fictitious, but based on a real government service) scenario where a person with no traditional proof of age (e.g. drivers licence,
passport) needs to prove their eligibility in respect of age. The ‘Agency’ provides a POA ID card so people can use it in lieu of other forms of age proof. This map shows the customer perspective from the beginning, middle and end as they engage our Agency and other services and channels
to achieve their goal. It shows the range of tangible and quantitative interactions, triggers and touchpoints, as well as the intangible and qualitative motivations, frustrations and meanings that we can leverage, change, improve during the solutioning work for the change initiative

Enhanced by Zemanta

Are you ready for the EU cookie law? [INFOGRAPHIC]

500px / Photo “Reading book ” by Quang Huy BùiSee on Scoop.itDesigning design thinking driven operations

With the deadline for compliance with the EU e-Privacy Directive approaching, how prepared are marketers and consumers to face the challenges of the so-called EU cookie law?

See on

Enhanced by Zemanta

Recommended: Top 10 Things Every Designer Needs To Know About People by Susan Weinschenk

margaret j: sexy back


Susan  WeinschenkFollowing

Top 10 Things Every Designer Needs To Know About People

by Susan Weinschenk on Apr 20, 2012

  • A summary of the Brain Lady’s recent talk in the UK on the Top 10 Things Every Designer Needs To Know About People
Enhanced by Zemanta

WE DON’T NEED (more) CLOTHES / by @agalorda

antler mag | anya : ELENA KHOLKINA

Enhanced by Zemanta