This should be on your holiday reading list 2015: Connected by design

Yes, i’m a little bit late with this review. However, as the holiday season comes close, this is a  fine opportunity for me to deliver my readers my thoughts. For me, old class management was amongst others always about the advantages and disadvantages of horizontal versus vertical integration in any enterprise or industry. And now  R/GA’s Barry Wacksman  together with Chris Stutzman identified another route to thrive: functional integration in their book Connected by Design. Why read this book. New school marketing, management and leadership deals with another reality in this decade. If you believe that competition takes place in an ecosystem and that all elements…

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