Watching: evolution or revolution in marketing (invitation to a workshop)

Dr. Michèle Paulin, the Royal Bank of Canada Professorship, Strategic Relationship Marketing, hosts two distinct events with special guests Robert Lusch and Stephen Vargo, leaders of the open-source development of the Service-dominant logic. The one-day workshop (Oct. 20, 2011) features both guest speakers and a four-university panel of Montreal Marketing Scholars interacting with academics and graduate students. The Workshop objective is to create a dialog about the Service-Dominant logic and its implications for research, teaching and business practice. The morning business seminar (Oct. 21, 2011) is designed for a cross-section of financial service executives. Dr. Lusch will engage participants in … Continue reading Watching: evolution or revolution in marketing (invitation to a workshop)

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