Revamping Your Business Through Digital Transformation | MIT Sloan Management Review

By using mobile devices, social media, analytics and the cloud, savvy companies are transforming the way they do business.

Source: sloanreview.mit.edu

See on Scoop.itDesigning design thinking driven operations

kinfolkmag.com

 

 

The rise of social selling in 2015

Early attempts by brands to gain followers and fans on social media are now giving way to more sophisticated efforts to leverage the power of social influence to convert sales.

Source: www.retailcustomerexperience.com

See on Scoop.itDesigning design thinking driven operations

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Ted Coiné- “The Human Side of Social Media”

Business coach Jeffrey Shaw with author and Forbes Top 10 Social Media Influencer Ted Coiné about “A World Gone Social” and the human side of social media.

Source: blog.jeffreyshaw.com

See on Scoop.itDesigning design thinking driven operations

 

 

Social ROI: Biggest challenge for chief customer experience officers?

Just 15% of European chief customer experience officers say they are able to apply ROI to social media.

graceinchrist:Rachel Iliadis.

Rachel Iliadis.

 

Source: www.mycustomer.com

See on Scoop.itDesigning design thinking driven operations

Three Digital Marketing Predictions for 2015 by @adhutchinson

Another year in the evolution of digital marketing has come and gone. Some former best practices have fallen by the wayside, some strategies that would’ve been considered absolutely essential 12 months ago have now died, drifting off to the virtual graveyard in the clouds. The decline of organic reach on Facebook, the continued rise of video content, the death of Google authorship – so much can change within the space of 52 weeks. And now we’re looking forward, predicting what’s on the horizon for the future of digital marketing, what trends brands should be watching for in 2015. So where should you be looking? What new skills should you be boning up on in anticipation of the next big shift? Here are three things to consider in your marketing planning for the new year.

Source: www.business2community.com

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Q: How to Complement Marketing Data A: 5 Tips How Social Data Can

Social media is a throbbing pool of user data covering every possible category that is required by the businessmen for their marketing surveys. As a matter of fact, this abundance of information can really enhance the marketing data and support it in zillions of ways.

Social media is a throbbing pool of user data covering every possible category that is required by the businessmen for their marketing surveys. As a matter of fact, this abundance of information can really enhance the marketing data and support it in zillions of ways.

Here are 5 tips on how social data can be used effectively to enhance marketing data for better results

Source: exploreb2b.com

 

The Future for Consumer Goods in the Data Economy

Data is fundamentally changing the nature of our relationships. The use of social media is now underpinning the way in which we talk to each other, while e-commerce and advertising platforms are changing the way we communicate with brands.

Source: www.wired.com

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