How To Maximize Your Social Media ROI

From a companny’s perspective indeed.  But from a social business perspective, I would rename the title to How to optimize our social media roi. What do you think Found at How To Maximize Your Social Media ROI – StumbleUpon. SMBs must focus on creating a effective social networking campaign that engages clients and encourages their business. To guarantee the campaign is really a success, SMBs should set goals for every account and provide relevant information to customers. Smaller businesses are battling to stay competitive and remain up-to-date on technology and communication developments while cutting budgets and getting rid of excess investing. One of…

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Measuring Social Business Success – PCWorld Business Center

Intriguing question and challenge for many institutions, is it not? Found at Measuring Social Business Success – PCWorld Business Center. Not a day goes by when we don’t see another headline about Facebook, Twitter, LinkedIn, or another consumer social networking site. In the software industry, vendors have taken notice of this trend and now offer their own social software for business purposes. Enterprise social software has all the makings of long-term viability, but questions remain about the impact that social software can have on a business Read all at Measuring Social Business Success – PCWorld Business Center. Related articles Social Software for Business Performance…

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Social Media Burst into Europe’s B-Schools – BusinessWeek

Found at Social Media Burst into Europe’s B-Schools – BusinessWeek. Until a few years ago, faculty and students at Europe’s business schools tended to view social media as a diversion. Whether it concerned blogs, wikis, or such social networking sites as Facebook, the world of Web 2.0 didn’t seem to have much to do with management education To be continued at Social Media Burst into Europe’s B-Schools – BusinessWeek. Photocredit: http://iaminlikewithmybike.tumblr.com/ Related articles Social Media Policy – do you have one? [Fraser J. Hay] (ecademy.com)

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