From a companny’s perspective indeed. But from a social business perspective, I would rename the title to How to optimize our social media roi. What do you think
SMBs must focus on creating a effective social networking campaign that engages clients and encourages their business. To guarantee the campaign is really a success, SMBs should set goals for every account and provide relevant information to customers.
Smaller businesses are battling to stay competitive and remain up-to-date on technology and communication developments while cutting budgets and getting rid of excess investing. One of the ways many SMBs are achieving the suggestions above is by using social networking to effectively engage customers having to break marketing budgets.
However, many small company proprietors don’t know how to produce a
Read all at How To Maximize Your Social Media ROI – StumbleUpon.
- On Social Media Becoming Social Business – David Armano (serve4impact.com)