ocial Relationship Platforms (SRPs) like Sprinklr, Sprefast, and Hootsuite save marketers time and help them more effectively manage their branded Facebook pages and Twitter accounts — … Continue reading Nate Elliott’s Blog: Most Marketers Don’t Use Social Relationship Platforms
Article|McKinsey Quarterly Taking the measure of the networked enterprise New research shows that power users reap the greatest benefits from social technologies. October 2015 | byJacques … Continue reading New research shows that power users reap the greatest benefits from social technologies.
The core This is a nuts-and-bolts guide. Jacob Morgan provides the information, insights and a strategic framework you need to use emergent collaborative software behind your company‘s firewall to solve business problems, unearth new opportunies and to drive innovation. This book is about enterprise 2.0. As defined as the use of emergent social software platforms by business in pursuit of their goals regardless of whether it is inside or outside the firewall. Jacob Morgan is the principal and co-founder of Chess Media Group, a management consulting and strategic advisory firm on collaboration. He is the author of his … Continue reading The rise and ohoh rise of the collaborative organization
Found at Michael Fauscette: Social Software, Feature or Product?. We have this debate running about social software and whether it’s, for the most part anyway, a set of features that should be embedded in other products / platforms, or long term stand-a-lone products. Read all at Michael Fauscette: Social Software, Feature or Product?. Photocredit: http://italiancyclechic.com/ Related articles Michael Fauscette: The Three C’s of Social Business (serve4impact.com) Continue reading Michael Fauscette: Social Software, Feature or Product?
Found at Good Customer Service – Why Don’t They Do It? | The Social Customer. Recently I was talking with a client about one of his employees and customer service. The day before I had presented the Moments of Magic™ customer service program and mentioned that I thought a gentleman in the audience was a skeptic. To be continued at Good Customer Service – Why Don’t They Do It? | The Social Custome Photocredit: http://cyclechic.blog.hu/ Related articles Twitter for Customer Service? Fortune Puts it to the Test (marketingpilgrim.com) Bringing back customer service: Going beyond “How can I help you?” (chicagonow.com) Social media … Continue reading Good Customer Service – Why Don’t They Do It? | The Social Customer