A checklist: Engagement Guidelines for The Social Organization | CustomerThink

Found at A checklist: Engagement Guidelines for The Social Organization | CustomerThink. We have explored the attributes of The Social Organization earlier in this series and I now wanted to take a moment to give guidance for any Social Organization on how they are expected to behave, their rules of the social networking road. All accounts on all channels must identify their relationship to the Social Organization.  In other words, be honest, no guerilla marketing where you praise the company you work for without admitting you work for that company. Accepted Use Guidelines must be clearly posted on all channels. An ongoing training program must…

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Recommended The FASTForward Blog » E2.0 Power Term: Sharing:

Image by jasonstaten via Flickr Found at The FASTForward Blog » E2.0 Power Term: Sharing: Enterprise 2.0 Blog: News, Coverage, and Commentary. Everybody’s talking about social: social networking, social CRM, social-this, social-that. It’s all just noise to me. We’re social. Get over it. It’s redundant. It only has to be called out because the stupid technology wasn’t designed for real people. We get it already. Heck, I’ve even been blathering about transparency, bladda, bladda. While all of this is still relevant, I now see the value in fine-tuning our focus just a bit. The real potential — the power curve — is in focusing…

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