The Power of the Post-recession Consumer

Found at The Power of the Post-recession Consumer.

The wave of hyper-consumerism that propelled the U.S. economy through the last decades of the 20th century and into the first years of the 21st century has passed. Say good-bye to all the signs of easy wealth we knew from the recent past: McMansions, SUVs, and recreational shopping. Consumer spending patterns are changing as part of a trend that has been quietly gathering strength over the past 10 years. Say hello to a lifestyle more

To be continued at The Power of the Post-recession Consumer.

Photocredit: Ellen Von Unwerth for Vogue Nippon

bicycle vogue japan shared by ridingpretty

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6 Direct Marketing Trends Likely To Go Mainstream in 2011

The Digital Nirvana » Blog Archive » Six Direct Marketing Trends Likely To Go Mainstream in 2011.

I’ve been working on the “Year Ahead” issue of Marketing AdVentspublished by DMAW, so, for the past few weeks, I’ve been focused on industry trends. Six developments seem to be top of mind these days, but before I get to that, here’s a general observation based on nothing but chatter and intuition:

Things are moving out there in Direct Marketing Land.

To be continued at

Photocredit: Jeroen Idema

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