The customer landscape is shifting. It always does. This time, however, the door to Digital Darwinism has been kicked off its hinges. Technology and society are evolving faster than the ability to adapt. Consumers are becoming more connected. As such, they’re more informed. With information comes empowerment. And with new found connectedness and power, customer expectations begin to shatter current sales, marketing, and support models.
Social, mobile, and real-time each contribute to a new reality for customer experiences and engagement.
Disruptive technology is just that…it’s disruptive. Every so often, something new comes around and completely upsets the balance. Now, innovation is part of our society and it’s only accelerating. The key to success is to simply accept that this is the end of business as usual. The way that things were done only evolve to accommodate the expectations and preferences of evolved customers and employees.
See on de.slideshare.net
The interval between planning sessions has diminished over the past few years. The interval used to be about five years. These days, it’s closer to 2 years in many organizations. As a rule, the more the organization is impacted by technological developments, the shorter the interval. These days, with the global and national economic system as uncertain as it is, strategic planning is more difficult, but more important, than ever.
Plans do not always succeed in their execution. There are a variety of reasons for this, but most fall into the following categories:
1. Lack of motivation and personal ownership
2. Poor communication
3. Idea behind the plan is too vague
5. No/poor Leadership
For a plan to succeed, there needs to be a connection with the real world, not just an idealized vision. The real world includes (among others) items such as:
~ Customer expectations
~ Local and national Economy
And your business is also professional and personal goals
See on workforcesolutions.stlcc.edu
Many business leaders think they’d rather have great execution than superior strategies, but you can’t have the first without the second.
Read all at Strategy or Execution: Which Is More Important?.
My point of view: strategy first, execution second (with very little distance between these 2 concepts).