Recommended: Generation Y says “Yes” to the Convergence of Email and Social Media @socialmediatoday

Image by http://www.bluewaikiki.com via Flickr Generation Y says “Yes” to the Convergence of Email and Social Media. Due to the growth of social networking and micro-blogging sites the survival of e-mail marketing has been questioned for quite a few times in the past year.The recent researches by eMarketer and StrongMail once again prove that there is nothing to be afraid for e-mail marketers. The reports also provide some interesting insights about Millennials and how they adapt to the changing media environment and their relationship with social media and e-mail marketing. Marketers sometimes wrongly assume that the new generation is just all about new … Continue reading Recommended: Generation Y says “Yes” to the Convergence of Email and Social Media @socialmediatoday

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