It is the delivery system, stupid that impacts the new normal

Nowadays, your are reading more and more we read about explanations why technology is stirring up society and dusted organizations.

How sad, is it not?

by Vanilla and lace on Flickr.

It is your job that is at stake. As is your organization and any institution that must adapt.

Are you middle-class? It will be hard to thrive in this ago of disruption.

Do you belong to the happy few? Chances are that your wealth in spite of all of the crises has increased substantially in the last few years.

We all witness that technology enabled us to move away from traditional concepts to the re-invention of goods, services and experiences

It is not that old technology stuff hat has lost its relevance; it’s the underlying delivery system. Due to to the rise of technology and social in one’s personal and professional lives.

The rise of new delivery concepts

As a service designer, contemplating about  the intersection of business and technology, I realize how essential it is to understand and adapt to enabling technology. But for me, it is not about technology. It is about grasping how we are moving to a service based economy and its consequences. Not only for the business context, but also for the political and societal consequences.

One-way street

From a theoretical point of view, the use of technology might deliver more profitable corporate  environments, better aligned with the functional and emotional needs of your employees and the rationale for the company. Applying relevant targeted concepts and being able to transfer these concepts to the working environment and professional lives.

However, things have changed.

Your customer, your client, your employees do no longer accept – in spite of all the state of art technology – a one way street of coordination and communication. In almost every business context service elements dominate now the way of creating value. Value is created in an excellent symbiose between the client and the organization (and often, there fits technology).  People, citizens everywhere are demanding that they have a say in the way their experiences are created.

A new challenge: the ecosystem

Was everything just that simple. To be truly successful one has to reframe the landscape in which you operate. Reframing is more than an insight: it is about shifting your fundamental thoughts about how the world works. Getting equipped with a sound reframe, companies and institutions can discover new value creation opportunities in many markets.  Delivery is not limited to a the traditional core business. Profits can be made in other often

by Halley Alexa

loosely coupled markets.

Sounds good, is it not?

But what is possible for you, is also possible for all participants in all other ecosystems.

New economics

Economics will always be governed by the rules of supply and demand. But in the new normal needs and service based solutions will pave the way to a profitable future.

Any way, it is up to you.  You do need some beliefs to chart a path to a better future . And in the new normal, for me acting like a strategic service designer, and not merely being a technology fan, will be your ultimate weapon.

 


 

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[photo] @juliaroy at the Beach on Flipboard

[photo] @juliaroy at the Beach on Flipboard (Photo credit: stevegarfield)

 

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