This year started with a death sentence for Facebook. In January, a research company called Global Web Index published a study showing that Facebook had lost nearly one-third of its U.S. teen users in the last year. Headlines pronounced the network “dead and buried.”
Fast forward to the present and Facebook is reporting record growth. The company earned $2.96 billion in ad revenue in the third quarter of 2013, up 64 percent from just a year ago. More impressively, the network has added more than 100 million monthly active users in the last year.
All of which goes to show how difficult it can be to predict the future of social media. With that caveat in mind, here’s a look into the crystal ball at five ways social media will (likely) evolve in 2015.