Why the modern world is bad for your #brain – theguardian

In an era of email, text messages, Facebook and Twitter, we’re all required to do several things at once. But this constant multitasking is taking its toll. Here neuroscientist Daniel J Levitin explains how our addiction to technology is making us less efficient Source: http://www.theguardian.com  

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How To Create Customer Personas With Actual, Real Life Data

Tweet Tweet When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. Fueled by data driven research that map out the who behind the buying decisions of your products or services, customer(…) Source: conversionxl.com  

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