Usability testing is typically done to identify why users are behaving in a certain way. This week, author Luke Hays shows us how to use analytics … Continue reading An Analytics-First Approach to UX
Replacing Personas With Characters – down the rabbit hole – Medium Resolving the destructive effects of Personas. Sourced through Scoop.it from: medium.com Continue reading Resolving the destructive effects of Personas? Replace Personas With Characters
Sourced through Scoop.it from: http://www.interaction-design.org Continue reading Are these indeed the basic metrics for The ROI of UX ?
Making Companies Competitive By Expanding Design’s Role – UX Advantage – Medium It’s miserable to be sitting at an airport gate, hearing that the airline has … Continue reading Making Companies Competitive By Expanding Design’s Role
Most leaders tasked with improving the customer experience sincerely want to innovate more, but get stymied by business-as-usual processes Sourced through Scoop.it from: http://www.gartner.com Continue reading Five Innovation Tips to Improve the Customer Experience – Smarter With Gartner