Why investing in customer experience is so important

Coming up with the best or cheapest product is no longer good enough for global success. Apple, among other companies, has shown that products offering the best user experience are the ones that succeed today. This is an area where real investment is necessary. Source: capgemini.ft.com  

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UX versus Marketing: Can These Opposites Attract?

The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is that the UX discipline is still a “field in evolution.” While the report suggests UX infancy might be the cause for this glaring talent gap, another could be that UX and marketing have fundamental core values that are in direct opposition to one another. The primary function of marketing is to sell to the customer, while the primary function of UX is to serve…

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