David Batey’s Do your users need use a interactive guide? Use Nickelled’s guide to find out

Post written by David Baley and originally postedon Nickelled’s blog. Nickelled enables you to easily create, distribute and customize interactive examples of your website. The most common question we get asked in at Nickelled Towers is ‘how do I know if an interactive guide is right for my users’? And it is a good question and a multi-layered one that we will look at in a number of ways. Today we‘ve created a Decision Matrix focused on the complexity of the online experience of the users. Note that we are not distinguishing between mobile and web and when referring to a ‘website’…

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Q: How to Reach Your Customers A: 6 Principles of Service Design to Help You

One of the most commonly repeated messages in today’s online marketing is that it’s all about the users. In that respect, we have quite a bit to learn from the service industry, and this post offers six principles as your introduction to that lesson. Source: moz.com    

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Why investing in customer experience is so important

Coming up with the best or cheapest product is no longer good enough for global success. Apple, among other companies, has shown that products offering the best user experience are the ones that succeed today. This is an area where real investment is necessary. Source: capgemini.ft.com  

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